The story behind a broader, more human way of creating value.
About Mindful Value Creation
For more than two decades, I worked in a world where value creation was understood, and measured, almost exclusively through financial results.
More than 25 years in Corporate Finance, first at KPMG, then at BDO, as Director of Corporate Finance and Head of the Valuations practice. I led valuations, M&A transactions, financial modeling and strategic business planning.
Throughout those years, in close contact with leaders and teams in high-pressure environments, I began to notice what that single definition of value was missing.
The cost of speed.
The fatigue accumulating beneath the performance.
The decisions made without the space to truly decide them.
The conversations left unspoken to avoid making others uncomfortable.
The way organizations create, or fail to create, value through how they listen, lead, and care for the people within them.
From that observation, Mindful Value Creation was born, an independent professional practice for sustaining a broader, more human view of value creation. A view that recognizes financial performance, human well-being and conscious leadership as parts of a single equation.
Today, Mindful Value Creation integrates two dimensions: on one hand, corporate well-being and conscious leadership programs for organizations, through Walk to Mindful Value; on the other, specialized corporate finance advisory, sustained through selected mandates and long-standing professional relationships.
Through Mindful Value Creation, I support companies and people in creating mindful value, a value that transcends numbers and brings us closer to being human with greater awareness, clarity and intention.


Verónica De Luisa
| Founder
Background & Training
Finance — Argentina.
Certified Public Accountant. Postgraduate Studies in Finance.
Business Valuation Certifications, International Institute of Business Valuers (iiBV, international).
Former Professor at Universidad de Belgrano, Postgraduate Program in Finance and MBA with Finance Specialization (14 years).
Well-being & Mindfulness — United States.
Chopra Certified Well-being Coach. Chopra Certified Meditation Teacher.
Trauma-Informed Mindfulness Mentor through Banyan, with Jack Kornfield & Tara Brach.
Mindful Value Creation
Contact
vdeluisa@mindfulvcreation.com
+54 9 11 4169 6397


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